CHLOÉ LA VIE EN ROSES

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Just when we gave up hope of smelling something different from the usual advertising slogans there we go, Chloé Fleur de Parfum arrives in perfumeries to produce an immediate poetry, romantic and evocative as a flag. The Rose, olfactory signature of the parisian fashion house, just after eight years since its creation has been the protagonist of various interpretations, exploring the different aspects of this flower.

chloe-alessionesiCHLOÉ FLEUR DE PARFUM

Today Chloé garden is enriched with a new voluptuous version. The olfactory pyramid, created by noses Michel Almairac and Mylène Alran, was built straight from the heart of the Rose and mixed with Cherry flowers and Almond milk, to give roundness to the fragrance, maintaining that indistinguishable light caress on bare skin. Ten seconds are more than enough to project ourselves in the golden light that illuminates an autumn evening. Essential.

 

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INTERCHANGEABLE FRAGRANCES BY PRADA

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Two new perfumes enrich the perfumery world of Prada; created by the nose of the fashion house, Daniela Andrier, these two new scents are the quintessence of the brand. Studied to delineate and define two sides of the same coin: the feminine world and the masculine one, of the brand of course, both combined in an osmotic dialogue. Interchangeable fragrances, to accompany the wearer on a journey through time and space in a continous flow just as contemporary fashion, closed within itself, made of frictions and rigorous contrasts but always perfectly immersed in an upper middle class atmosphere.

prada-alessionesi LA FEMME PRADA Eau de Parfum

La Femme by Prada, in particular, is a fragrance from the eastern floral group, created with spices agreements, beeswax, Frangipani, Tuberose, Iris, Ylang Ylang and a base of Vetiver and Vanilla. Miuccia Prada thinks of a fluid feminine identity, changing, and she does it by evoking multiple female identities. In contrast with the male counterpart. The result? Anyone can identify with it and make it their own.

 

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MYSTERIOUS NOTES OF MCQUEEN EAU DE PARFUM

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McQueen Eau de Parfum is the new fragrance created by his Perfume House designed by Sarah Burton. The main ingredients are a nocturnal flower bouquet of Sambac Jasmine, Tuberose and Ylang Ylang. Round notes, opulent and mysterious. In perfect balance with the dark nature of the fashion house. Key essences of haute parfumerie, combined with pink Pepper, Vetiver and avant-garde techniques.

mcqueen-alessionesi MCQUEEN Eau de Parfum

Besides the gothic meanings attributed to the notes of night flowers, the extrait creates a bright and contemplative olfactory composition, its simplicity and its acute nostalgia make this product a good start for McQueen Perfume House .

 

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THE NEW CHANEL N5: PRAISE OF PURITY

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Chanel N ° 5 is not just a perfume, but an olfactory heritage: a precise idea of elegance and femininity from generation to generation. In 1924, only three years after the creation of the extract, Ernest Beaux introduced the Eau de Toilette version. In 1986, Jacques Polge created the Eau de Parfum. Today, his son Olivier Polge, enfant prodige of contemporary parfumery, has literally reinvented and reshaped No. 5 with a reductionist approach and with detached purism.

n5-alessionesi N°5 L’EAU CHANEL

With the same meticulousness of a swiss goldsmith, Polge has studied and revised the entire olfactory pyramid, reducing to minimum grade all raw materials, assigning the greatest degree of expression creating light and changeable agreements: Rose mingles with Jasmine along with Vanilla and a new fraction of Ylang Ylang, increasing the vibrations of various zest, while the aldehyde smells of orange peel, abandoning the metallic notes. The result is an unprecedented olfactory variation, prais of purity and essentiality. N 5 L’EAU is the new N 5 of today.

 

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GUCCI GUILTY: A NEW CHAPTER

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Gender free marketing, as professionals like to call it, corresponds to the sum of ways to communicate to an audience equally male and female with products that relying on general aspirations, jump over sex differences. The very last example on the market are the new fragrances by GUCCI GUILTY, For Him and For Her. They tell the new aesthetic vision of Creative Director Alessandro Michele, started from catwalks and now spread to every aspect of the brand, including the world of fragrances. These fragrances celebrate emancipated sexuality, individuality and charm of the indefinite.

gucci-guilty-alessionesiMy interpretation of GUCCI GUILTY For Her and For HIM

The new olfactory agreements reflect the new attitude of the brand. They represent freedom breaking patterns through agreements of traditional male and female fragrances. GUCCI GUILTY For Her, for example, is defined by a special agreement fougere of Geranium, usually used in men fragrances, together with the flower of lilac and Amber which together gives the fragrance warmth and grace. GUCCI GUILTY For Him, conversely, opens with a note of lemon, enhanced by lavender and patchouli and is distinguished by the sensuality of orange flower that accentuates the charm of the fragrance without conforming to classic male essences. New Gucci Fragrances mix genres and break down stereotypes. Have formulas him / her, are created for changeable and open minded identities.

 

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MON PARIS THE NEW FRAGRANCE BY YSL

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In the second half of last century when Yves Saint Laurent was creating his collections, he was always influenced by whatever was going on around him. His clothes were beautiful, especially the collection of 1978, an objective fact. In a time when App for new experiences are absolutely exploding, love becomes fluid, we love outside of our usual schemes. Everything is mixed to the underground and to music. Mon Paris, the new fragrance by Yves Saint Laurent, is a calm chaos, it creates the vertigo of a love story that lives the instant euphoria. Harmony inspired by the essence of the Ville Lumière, but if you expected the classical retro trail of scent, you will be disappointed, Mon Paris is the first narcotic white chypre with an hypnotic sillage created by the collaboration of three famous perfumers: Oliver Cresp, Dora Bagriche and Harry Fremont.

MonParis-AlessioNesi My interpretation of Mon Paris YSL

The olfactory harmony reverses the usual structure of chypre scents, composed by the elixir of Datura – hallucinogenic and poisonous flower, used by the Aztecs in their shamanistic rites and captured by Firmenich with the headspace technique – softened by the variety of Patchouli from Guatemala and Indonesia which create a persistent base over time. Essential as a smoking jacket, feverish as the city to which it is dedicated, Mon Paris, is a lysergic fragrance that keeps suspended and inert in a state of apparent calm right in line with the zeitgeist. A masterpiece.

 

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ANNICK GOUTAL TRIP TO ITALY

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Rediscover Italy through its olfactory agreements and its history. This is the ambitious project of Maison Annick Goutal, consisting of three fragrances in limited editions for this summer season. Together they make up a mosaic, a journey through the scents of our beautiful country, searching them through historic gardens, landscapes and italian architecture. Bottles are dressed in three different shades: Yellow for L’Eau d’Hadrien, a symphony of bright citrus from Tuscan landscape, Blue for L’Eau du Sud, like a summer sky by the sea winks to Sicilian landscapes and Green for Ninfeo Mio, unforgettable walk in an Italian garden. The three fragrances by Goutal ideally create the possibility of using olfactory notes as an intellectual and affective tool to get in touch with the beauty of a country and tell the stories that are concentrated in an area and made its actual soul. A Grand Tour at hand.

AnnickGoutal-AlessioNesi

My interpretation of L’Eau d’Hadrien by ANNICK GOUTAL.

 

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YOKAY: DEMONS OF BEAUTY IN NO-AGE ERA

THE CONCEPT OF TRANSFORMATION. COSMETIC RECIPES AND NEW BLACK FACIAL TREATMENTS. TODAY PURITY IS REGAINED THIS WAY.

To be innovative we need to be sensational. In a mature market such as the one of anti-age, new treatments have renowed technologies and an original approach. To skincare lines is applied the concept of transformation, up to today reserved only to makeup. Face and body care, with black texture as pitch, to reconquest a radiant skin. Moisturizing and exfoliating masks, with active formulas and  immediate results as straight out of a beauty-farm. A formula designed for each part of the face. From T-zone to décolleté, to improve complexion and very effective against  first signs of aging, ensuring faces like sleeping beauty, even first application creates a horror movie effect. YOKAI, a beauty video published on NOWNESS, realised by GILDA SCAGLIONI and FRANCESCO PETRONI, tells the connection between aesthetics and monstrosities, starting from the meaning of the title that combines the two 妖 characters (YO) – charming, dangerous – and 怪 (KAI) – Mystery, wonder. An anthology of six supernatural creatures from japanese folklore, ironic and surreal, created with the application of superconcentrated formulas, to give the viewer a gothic vision of good bourgeois habits, the exasperation of beauty-trend of the moment and a new creative adventure in the language of beauty where different ways of appearance are more than ever an artistic sign full of expressive forms of research, provocations, still to be subverted, undone, defined.

Text and Beauty Collage ALESSIO NESI

YOKAY-CollageAlessioNesiCharacters: TENJŌ KUDARI Performed by ANNEFLEUR MAAT, Pore Refining Solutiontions by CLINIQUE, Pure Ritual Care-In-Peel by HELENA RUBINSTEINspecial Blackwood Whitening Thootpaste by SPLAT. KUCHISAKE-ONNA Performed by ANITA JOO, The Brightening Facial Mask by LA MERYOSUZUME Performed by EMIL ANDERSON, Re-Nutritive Mask by ESTÉE LAUDERYUKI-ONNA Performed by LADA PAVLOVA, Sublimage Masque Précision by CHANEL, Clear-Up Strips by NIVEA. KUBIRE ONI Performed by FEDERICO NOVELLO, Volcanic Ash Exfoliator Mineralize by MAC COSMETICS. Special Blackwood Whitening Thootpaste by SPLAT. KATSURA OTOKO Performed by EMIL ANDERSON, Gold Bio-Collagen Facial Mask.

YOKAI. A Film by GILDA SCAGLIONI & FRANCESCO PETRONI Director of Photography PAOLO SIMI Beauty Editor ALESSIO NESI Make-up Artist GIORGIA PAMBIANCHI, on set Producer ISABEL MIGLIORE.

To watch this video open the link of NOWNESS

YOKAI

Per essere innovativi bisogna essere sensazionali. In un mercato maturo come quello degli antietà i nuovi trattamenti hanno tecnologie rinnovate e sono studiati con originalità nell’approccio. Alle linee skincare viene applicato il concetto di trasformazione, fino a oggi riservato solo al makeup. Cure per viso e corpo, con texture nere come la pece, per la riconquista della pelle radiosa. Maschere idratanti ed esfolianti, hanno formule attive, con risultati da beauty-farm immediati. Ogni formula è studiata per ogni parte del viso al décolleté. Migliorano l’incarnato e si rivelano efficaci contro i primi inestetismi dell’età assicurando la sleepers face da Bella Addormentata, nonostante l’applicazione crea un effetto da film horror. YOKAI il video beauty pubblicato su WWW.NOWNESS.COM, realizzato da GILDA SCAGLIONI e FRANCESCO PETRONI, racconta la connessione tra estetismo e mostruosità partendo dal significato del titolo che coniuga i due caratteri 妖 (YO) — affascinate, pericoloso — e 怪 (KAI) — mistero, meraviglia. Un florilegio di sei creature sovrannaturali del folklore giapponese, ironici e surreali, creati con l’applicazione delle formule superconcentrate, restituiscono allo spettatore una visione gotica delle buone abitudini borghesi, l’esasperazione del beauty-trend del momento e una nuova avventura creativa nel linguaggio della bellezza in cui i diversi modi di apparire sono più di sempre un segno artistico carico di forme espressive di ricerca, di provocazioni, ancora tutte da sovvertire, annullare, definire.

 

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NEOCLASSICAL AGREEMENTS

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Prada chaotic world finds liquid expression in its Infusion, a collection of six iconic olfactory harmonies, created b Miuccia Prada’s insights and harmonized by the nose Daniela Andrier. Iris, Iris Cèdre, Fleur d’Oranger, Amande, Œillet and Vetiver, now enriched with Mimosa, a new and delicate fragrance, born from the tree in full bloom, which in the south of France takes place in late summer. A radiant and vibrant fragrance, just like a light, incredibly present but impossible to grasp, enriched with Star Anise, essence of Mandarin and Rose oil, which cites neoclassical agreements not only in the olfactory pyramid.

PRADA-MIMOSA-PROPRIETEXCLUSIVEMy personal interpretation of Mimosa, the new fragrance from Les Infusions collection by PRADA.

Les Infusions by Prada are a poetic interpretation of each single and emblematic natural ingredient, in a constant dialogue between tradition and modernity. Infusions by Prada, just like the meaning of each word, are not only harmonies but they instill a mood, they convey a message, they are a reality built with opulent collages born from to a thought always offbeat and adverse to conventions, always revolutionary, capable to trigger a subjective reproduction of memories linked to the past as well as daily quotes as the highest expression that exceeds the boundaries of reality. Beyond time. Cultures. Fashion. Stereotypes, male and female. Miuccia, and it is not a coincidence, it is always ahead of everyone.

 

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