SOUVENIR D’ITALIE

There are places in our beautiful country where perfection still exists. Just look at them tightly through the angles of these well photgraphed Italian squares. Open-air museums where classic solutions alternate to Gothic, Romanesque or Baroque ones modern to Classicism, Neo-Gothic to Baroque. Metissage of decorations from the places of the heart simply crossed or because they are custodians of memories. An all-Italian souvenir.

SOUVENIR D’ITALIE – design made for foulard – Florence Piazza Santo Spirito

SOUVENIR D’ITALIE – design made for foulard – Giuncarico Piazza del Popolo

SOUVENIR D’ITALIE – design made for foulard – Rome Piazza di Spagna

SOUVENIR D’ITALIE – design made for foulard – Pisa Piazza dei Miracoli

SOUVENIR D’ITALIE – design made for foulard – Venice Ponte di Rialto

SOUVENIR D’ITALIE – design made for foulard – Milan Piazza del Carmine

 

THE BEAT GOES ON

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Creative Direction ALESSIONESI

Photography SIMON

Make-Up Artist GIORGIAPAMBIANCHI

Model CAROLEVITETTA @URBNMODELS

Management Assistant ANNALISAPARISI

Decorativism to the limit, in a metropolitan version,in between tradition and experimentation,on new FW 20 Scarves IRIS-1981 collection by MARELLA ‘s print designed by ALESSIONESI. Prints punctuated by a degradé rhythm. Vibrant surfaces with graphics of drawed fabrics, borrowed from men’s tailoring tradition: pied-de-poule, prince of wales, vichy squared, tweed. Overlapped on textures made of barbed wires, chains, precious textures built with jewels set together. Saturated color palette. Light and sophisticated constructions wink at the excesses of the 80s. They open a new season of wealth, adverse to half measures. They are a frivolous but therapeutic escape that compensates for the discontent of this particular historical moment. They bring back rhythm and magic.

IRIS-1981 Foulards Collection by ALESSIONESI per MARELLA FW20

IRIS-1981 Foulards Collection by ALESSIONESI per MARELLA FW20

IRIS-1981 Foulards Collection by ALESSIONESI per MARELLA FW20

IRIS-1981 Foulards Collection by ALESSIONESI per MARELLA FW20

IRIS-1981 Foulards Collection by ALESSIONESI per MARELLA FW20

IRIS-1981 Foulards Collection by ALESSIONESI per MARELLA FW20

IRIS-1981 Foulards Collection by ALESSIONESI per MARELLA FW20

IRIS-1981 Foulards Collection by ALESSIONESI per MARELLA FW20

 

LE DEJEUNER EN FOURRURE

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Creative Direction and prints ALESSIONESI

Photography SIMON 

Model CAROLEVITETTA @URBNMODELS

Nude Blouse, Desire Claim Fame, L’Obscur Eve Black, may seem like titles taken from a surrealistic film playlist, instead they are names of products taken from Spring-Summer 2020 make-up collections. Color mood: a wide palette with exuberant and irreverent colors, between which pink, this season’s color , which has always been a desire for light-heartedness messenger. Lipsticks, nail polishes, blushes, eye-shadows, declined in the most pale and romantic tones, up to the most intrusive fuchsia, with a rock soul, passing through salmon tones, until it disappears in the incendiary shades of red which extinguishes itself in rouge noir. For a bright and sexier face. Summer make-up chooses the impact of minimum terms and avant-garde paths to recompose as it was a collage, the high rate of contemporary femininity.

Couture Blush 5 Nude Blouse – Eau De Parfum LIBRE by YSL

Le Phyto Gloss 10 Star SISLEY PARIS – Phyto-Poudre Compacte Cocoa Cupuaçu Mango – Phyto Hydra Teint Beautifying tinted moisturizer 2 Medium SPF 15 SISLEY PARIS

Resilience Multi-Effect Tri-Peptide Face and Neck Creme SPF15 – Lipstick Desire 213 Claim Fame Matte ESTEE LAUDER

Eau de Parfum Tuscan Leather Intense – Lip Color Rouge a Levres Black Orchid  TOM FORD

Poudre DE Beauté Mat Naturel – Rouge À Lèvres Voile Eadie Scarlet 502 – Mascara L’Obscur EVE BLACK 1 GUCCI

O! Mega Shadow Moment-O! 590Enamored Dazzling Gloss Lip Lacquer 380 Tempt Me MARC JACOBS

 

GOOD THINGS OF BAD TASTE

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Photography SIMON Realization ALESSIONESI

A postcard of a distant journey, the starched lace doily, framed flowers, the ancient and renowned pastry shop, the kitch porcelain figurine from the fifties, the pile of dusty books:”Good things of bad taste” as Guido Gozzano writes in I Colloqui, 1911. Objects and rituals crushed by the weight of their daily lives which assimilate the totality of living and then explode again in your chest; passepartout of our contemporaneity to tell the olfactory harmonies of new season. Sillage with familiar scents. Floral bouquets capable of flying far away. They are not just a journey into nature, but an introspective research in the most remote and melancholy ego immersed in a twilight atmosphere. Playing with the symbols of fashion, time, the little things that surround us every day, even a fragrance, in its individual season, can be queen of transitory and aware of its eternity.

Edp Good Girl Suprême CAROLINA HERRERA

Absolu De Parfum Nomande by CHLOÉ

Yuja Cologne JO MALONE LONDON

Edp Gorgeous Gardenia Flora GUCCI

Edp Twist MIU MIU

Edp Collection Extraordinaire Néroli Amara N01783MG VAN CLEEF & ARPELS

 Edp A Girl In Capri LANVIN

 

BEAUTY NO GENDER

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Creative Direction ALESSIONESI

Photography SIMON

Model GIACOMOCALDANA @URBNMODELS

Management Assistant ANNALISAPARISI

New treatments emancipate from the cult of appearance. Cosmetics, a sector that has always marked the gender aspect, redraws boundaries by widening the offer and by outlining the space in which people can identify the new codes of gender movement. Non-gender products incorporate an original tension towards provocation, cleverly controlled through choices which respect the environment, conceived specifically for the digital age; they are treatments with formulas enriched with cutting-edge active ingredients enclosed in a neutral design and are addressed to those who do not like to stay long in front of the mirror. Light fragrances and pleasantly soft, ultra-smooth textures which create a bright complexion with a simple touch.

Phyto Hydra Teint SPF15 SILSEY PARIS

Crema Corpo Anti-Age DR. BARBARA STURM

Crema da barba “DOERS OF LONDON SHAVE CREAM”

Detergente THE CLEANSING FOAM LA MER

Pure Shots Hydra Bounce Essence-In-Lotion YSLBeauty

Body Spray “BEAU DE JOUR” TOM FORD

 

QUANDO FUORI C’È IL SOLE

Fashion shooting  per leggere il testo in italiano apri il link di VIRALWAVE.IT

Creative Direction ALESSIONESI

Photography SIMON

Model GIACOMO CALDANA @URBNMODELS

Management Assistant ANNALISA PARISI

From beauty to fashion. Skin care formulas and neutral design silhouettes define aesthetic of the new decade.

The “No-gender” as professionals call it, is a way to communicate to a male and female audience with products that leverage general aspirations, bypassing gender differences. Beauty has decided not to deprive itself of this trend that leverages new relationships established between couples and not even fashion, that shows androgynous and casual collections with light bodies. It is a new lifestyle. Boundaries are blurred. There is masculinity in women and vice versa. It is a form of disguise that affects all fields from fashion to beauty to design. A more playful approach is established with one’s identity: it is current society that requires flexibility, at work, in daily occupations, in relationships with others. The traditional models of eternal male and female do not disappear completely but the expression of identity becomes freer and more open. A new balance is established, in which each sex borrows from the other what finds good and useful. The evolution of current aestheticism is called beauty sharing; shared agreements, from cosmetics to fashion collections. Women use male moisturizers as well as men wear female clothes. He and She sublimate themselves in a two-way neutral identity that acquire a rediscovered rituality in the present moment, for new and old generations. Style of the new decade has been served.

Reggicalze da uomo + calze nere filo di Scozia PIERRE CARDIN  Slip INTIMISSIMI

Sospensorio CALVIN KLEIN

Slip RAGNO Bretelle EMPORIO ARMANI

Slip + calze CALVIN KLEIN

Slip SLOGGI

Collant CALZEDONIA Slip INTIMISSIMI

Slip PEROFIL Maglione CAROL CHRISTIAN POELL FW1997 (Private Collection)

Slip + T-shirt  N21

Slip e guêpière INTIMISSIMI

Cappellino da baseball N21slip JULIPET

Slip MOSCHINO Anfibi N21 + calze nere filo di Scozia GALLO

Slip MANIERE ITALIANE

 

DOMESTIC SAFARI

First fashion shooting for VIRALWAVE.IT

Creative Direction ALESSIONESI

Photography SIMON

Make-Up & Hair Style GIOVANNI IOVINE @WMMANAGEMENT

Model OPHELIA KUMBE @MAJORMODELSMILAN

Management Assistant ANNALISA PARISI

Total Look ALBERTA FERRETTI SS 20 Make-Up: Foundation and Powder MAC STUDIO, Eyel Pencil, Fluid Sheer N10, Lipstick Rouge all ARMANI BEAUTY

Foulard MARELLA by ALESSIONESI Wunderkammer Collection SS20 Bracelet ELENA ZANELLATO Skin: BIODERMAITALIA Solution Micellar, AVEDA ITALIABotanical Kinetics, Eau de Beautè and Pureness Matyfyng CAUDALIE.

Total Look MAX MARA SS20

Total Look PHYLOSOPHY by LORENZO SERAFINI SS20

Sandal by PHYLOSOPHY by LORENZO SERAFINI SS20

Kaftano by LUCIO VANOTTI SS20 Neckless ILENIA CORTI VERNISSAGE

Hat TOPSHOP + Foulard Foulard MARELLA by ALESSIONESI Wunderkammer Collection SS20

 

COLOR GAMES

Text and illustrations  ALESSIONESI

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Go beyond. Smile. Be positive. Cosmetic houses are reinventing a healthy ideal of beauty through the secret power of colors in their new summer make-up collections, made irresistible by the intense flashes of twilight, by the paradisiacal landscapes of the desert and tropical forests. From the love of nature, unexpected games of colors are born, nuances with opaque and shiny textures. Like the memory of a dream.

Summer Look SS20 Eye Color Quad 26 Leopard Sun TOM FORD SS20

Summer Look SS20 Rouge Allure 607 Camélia Rouge Métal CHANEL

Summer Look SS20 Mineral Nude Bronze Light 001 DIOR

Eau de Parfum L’Interdit by GIVENCHY

Summer Look SS20 Rouge Pure Couture The Slim N°21 YSL

Summer Look SS20: Phyto Rouge N°31 Orange Acapulco, Phyto-Blush Twist N°1 Petal, So Intense Eyeliner, SISLEY PARIS

 

PFW: SAINT LAURENT’S FEMALE PERVERSIONS

Anthony Vaccarello, creative director of SAINT LAURENT, is increasingly looking for that ready-to-wear immediately consumable, trading, without regrets, the work of model maker for that of designer. The new FW20 collection is the apotheosis of erotism, theme very dear to Monsieur Yves. A bourgeois and refined De Sade’s like fetishism. The silhouette of classic shapes winks at the 80s, updating a palette of neon colors. Latex leggings, dresses, jackets, blouses and knee-length skirts, emphasize a perverse, authoritative and casual femininity. Style versus Couture? It is the price to pay when returning to concreteness of product you lose the research of new shapes close to divination.

SAINT LAURENT FW20

SAINT LAURENT FW20

SAINT LAURENT FW20

SAINT LAURENT FW20

SAINT LAURENT FW20

SAINT LAURENT FW20

 

MFW: ALESSANDRO DELL’ACQUA CELEBRATES TEN YEARS OF N21

Pret-à-porter, after seasons in overdose of street fashion and brainstorm of forgettable influencers, abandons the excesses of catwalks and regains its adequate elegance. Finally we return to rigor: fashionable as a project instead of ephemeral narration, letting style give an unrepeatable value to the wearer. At N21, Alessandro Dell’Acqua celebrates brand’s ten years through the cornerstones of his style: androgyny, lingerie and feathers, thickening in a bourgeois silhouette immersed in a neo punk atmosphere – chains and safety pins frame each oufit – the vision is as superb as the performance. Its possible to breathe the certainty of a renewed honesty as well as the return of designers to product care and less to storytelling.

N21 FW20

N21 FW20

N21 FW20

N21 FW20

N21 FW20

N21 FW20