YOKAY: DEMONS OF BEAUTY IN NO-AGE ERA

THE CONCEPT OF TRANSFORMATION. COSMETIC RECIPES AND NEW BLACK FACIAL TREATMENTS. TODAY PURITY IS REGAINED THIS WAY.

To be innovative we need to be sensational. In a mature market such as the one of anti-age, new treatments have renowed technologies and an original approach. To skincare lines is applied the concept of transformation, up to today reserved only to makeup. Face and body care, with black texture as pitch, to reconquest a radiant skin. Moisturizing and exfoliating masks, with active formulas and  immediate results as straight out of a beauty-farm. A formula designed for each part of the face. From T-zone to décolleté, to improve complexion and very effective against  first signs of aging, ensuring faces like sleeping beauty, even first application creates a horror movie effect. YOKAI, a beauty video published on NOWNESS, realised by GILDA SCAGLIONI and FRANCESCO PETRONI, tells the connection between aesthetics and monstrosities, starting from the meaning of the title that combines the two 妖 characters (YO) – charming, dangerous – and 怪 (KAI) – Mystery, wonder. An anthology of six supernatural creatures from japanese folklore, ironic and surreal, created with the application of superconcentrated formulas, to give the viewer a gothic vision of good bourgeois habits, the exasperation of beauty-trend of the moment and a new creative adventure in the language of beauty where different ways of appearance are more than ever an artistic sign full of expressive forms of research, provocations, still to be subverted, undone, defined.

Text and Beauty Collage ALESSIO NESI

YOKAY-CollageAlessioNesiCharacters: TENJŌ KUDARI Performed by ANNEFLEUR MAAT, Pore Refining Solutiontions by CLINIQUE, Pure Ritual Care-In-Peel by HELENA RUBINSTEINspecial Blackwood Whitening Thootpaste by SPLAT. KUCHISAKE-ONNA Performed by ANITA JOO, The Brightening Facial Mask by LA MERYOSUZUME Performed by EMIL ANDERSON, Re-Nutritive Mask by ESTÉE LAUDERYUKI-ONNA Performed by LADA PAVLOVA, Sublimage Masque Précision by CHANEL, Clear-Up Strips by NIVEA. KUBIRE ONI Performed by FEDERICO NOVELLO, Volcanic Ash Exfoliator Mineralize by MAC COSMETICS. Special Blackwood Whitening Thootpaste by SPLAT. KATSURA OTOKO Performed by EMIL ANDERSON, Gold Bio-Collagen Facial Mask.

YOKAI. A Film by GILDA SCAGLIONI & FRANCESCO PETRONI Director of Photography PAOLO SIMI Beauty Editor ALESSIO NESI Make-up Artist GIORGIA PAMBIANCHI, on set Producer ISABEL MIGLIORE.

To watch this video open the link of NOWNESS

YOKAI

Per essere innovativi bisogna essere sensazionali. In un mercato maturo come quello degli antietà i nuovi trattamenti hanno tecnologie rinnovate e sono studiati con originalità nell’approccio. Alle linee skincare viene applicato il concetto di trasformazione, fino a oggi riservato solo al makeup. Cure per viso e corpo, con texture nere come la pece, per la riconquista della pelle radiosa. Maschere idratanti ed esfolianti, hanno formule attive, con risultati da beauty-farm immediati. Ogni formula è studiata per ogni parte del viso al décolleté. Migliorano l’incarnato e si rivelano efficaci contro i primi inestetismi dell’età assicurando la sleepers face da Bella Addormentata, nonostante l’applicazione crea un effetto da film horror. YOKAI il video beauty pubblicato su WWW.NOWNESS.COM, realizzato da GILDA SCAGLIONI e FRANCESCO PETRONI, racconta la connessione tra estetismo e mostruosità partendo dal significato del titolo che coniuga i due caratteri 妖 (YO) — affascinate, pericoloso — e 怪 (KAI) — mistero, meraviglia. Un florilegio di sei creature sovrannaturali del folklore giapponese, ironici e surreali, creati con l’applicazione delle formule superconcentrate, restituiscono allo spettatore una visione gotica delle buone abitudini borghesi, l’esasperazione del beauty-trend del momento e una nuova avventura creativa nel linguaggio della bellezza in cui i diversi modi di apparire sono più di sempre un segno artistico carico di forme espressive di ricerca, di provocazioni, ancora tutte da sovvertire, annullare, definire.

 

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NEOCLASSICAL AGREEMENTS

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Prada chaotic world finds liquid expression in its Infusion, a collection of six iconic olfactory harmonies, created b Miuccia Prada’s insights and harmonized by the nose Daniela Andrier. Iris, Iris Cèdre, Fleur d’Oranger, Amande, Œillet and Vetiver, now enriched with Mimosa, a new and delicate fragrance, born from the tree in full bloom, which in the south of France takes place in late summer. A radiant and vibrant fragrance, just like a light, incredibly present but impossible to grasp, enriched with Star Anise, essence of Mandarin and Rose oil, which cites neoclassical agreements not only in the olfactory pyramid.

PRADA-MIMOSA-PROPRIETEXCLUSIVEMy personal interpretation of Mimosa, the new fragrance from Les Infusions collection by PRADA.

Les Infusions by Prada are a poetic interpretation of each single and emblematic natural ingredient, in a constant dialogue between tradition and modernity. Infusions by Prada, just like the meaning of each word, are not only harmonies but they instill a mood, they convey a message, they are a reality built with opulent collages born from to a thought always offbeat and adverse to conventions, always revolutionary, capable to trigger a subjective reproduction of memories linked to the past as well as daily quotes as the highest expression that exceeds the boundaries of reality. Beyond time. Cultures. Fashion. Stereotypes, male and female. Miuccia, and it is not a coincidence, it is always ahead of everyone.

 

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PARIS PREMIÈRES ROSES 2016 BY YSL

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Catwalks and perfumery do not always meet. Yet in the new collector’s edition of PARIS PREMIERES ROSES 2016 by YSL, the signs of Couture brought on stage by Slimane are in perfect harmony with the decorative language and the colors of the new Eau de Toilette limited edition.

YSL-Paris-AlessioNesiMy personal interpretation of PARIS PREMIÈRES ROSES 2016 by YSL

Packaging and design of the bottle materialize a dark, dry and geometric femininity with an almost pinky – dryness which wink at couture collection presented in Rue de l’Université last March – in perfect harmony with the design of the intense black lacquered bottle and faceted like a precious stone, crossed by stars and hearts that vibrate at a strobe rate. The narrative framework is clear. The vision powerful and well thought out, it will result, for the public, in a push to purchase, fueled by the durable construction of an imaginary, in constant evolution.

 

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ROSA: THIRD OLFACTORY ROUND WITH BLUMARINE FLOWER COLLECTION


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Video FRANCESCO PETRONI Realization ALESSIO NESI

The Rose is the undisputed star of all spring new olfactory harmonies. Botanical case more unique than rare, the rose  is one of the oldest ingredients used in perfumery, but also the first flower grown in space. It combines past and present. Some fashion houses have dedicated to it refined interpretations, as in the case of Blumarine, now at the third round with its “Flower Collection”. ROSA is a sophisticated overture, as the Blumarine woman. Clearly balanced between irony and maximalism.

 

The sillage is a blend of opulence which combines agreements of Freesia, Bergamot, Tuberose, Vanilla Mousse and Patchouli that gives to the final part of the fragrance a slightly hypnotic note. The nose, Sophie Labbé, masterfully interprets Blumarine codes without nostalgia. So ROSA looks like an ancient perfume with an elegant history, witty without being vulgar. Labbé mixes like a DJ notes of a romantic opera by adapting it to a more glamorous and lysergic rhythm, trapping it in a silent universe made of crystal.

 

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DIOR POISON GIRL: TEMPTING NOTES FROM THE UNDERGROUNG SOCIETY

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An intense trail, made unique by Vanilla, Tolù balm and by the carnal beauty of the essence of Rosa Damascena. The new olfactory declination of Poison Girl by Dior is a lovely floral sillage enclosed in the iconic bottle, shaped like a tempting apple. “It is instantly recognizable, a delicious reminder that avoids notes too sweet, almost sugarcoated“. Nose creator François Demachy explains. It develops a flirtatious side, a seductive attitude, casual, dangerous, free and young, just like that of those who are used to New York underground society nightclubs, such as the Boom Boom Room, for example, where the commercial of this perfume was filmed. Remember: Rosam Cape / Spinam Cave. Seize the Rose but be careful to its thorn.

PoisonGirl-Dior-AlessioNesiMy personal interpretation of the Eau de Parfum Poison Girl by DIOR

 

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SIGNORINA MISTERIOSA: NEW FRAGRANCE BY SALVATORE FERRAGAMO

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The real revolution today is to escape the noise of contemporaneity to explore more intimate and personal dimensions. Salvatore Ferragamo drives this trend with his new fragrance, Signorina Misteriosa, in all perfumeries from February 15th. It is not a sillage but a strong whisper, without unnecessary distortions of genres or styles, which plays with subtle tremors in its olfactory pyramid and which was created by a great team with Nicolas Beaulieu, Sophie Labbè and Juliette Karagueuzoglou (IFF).

SignorinaMisteriosa-Ferragamo-AlessioNesiMy own personal interpretation of  Eau de Parfum Signorina Misteriosa by SALVATORE FERRAGAMO

The innovative olfactory harmony is built with dark shades and a gourmand heart: Wild Blackberry, Neroli, Orange blossom and Tuberose together with Black Vanilla Mousse and Patchouli in its base notes which all create a real seductive charm. The result is a fruity oriental, enclosed in a precious black bottle. Stoic and discreet, Signorina Misteriosa, despises all kinds of luxury except that of its proud solitude. Renew in perfumery as well as in fashion, is a mild business and the florentine fashion maison hits the spot with its search of a timeless contemporaneity with the strength of an enduring, classic and upstream style.

 

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SCARVES AS TALISMANS: CAPSULE COLLECTION ALESSIO NESI FOR MARELLA SPRING-SUMMER 2016

Tarots are a powerful projective tool, thank to which we can bring out desires, needs, fantasies. They are a great support to meditate on current situation where many seek shelter in spirituality and in a mascot that supports. So this same way even headscarves, as many other items, from perfumes to jewelery, can become objects of luck. From decorative signs from the world of superstition comes the new Spring-Summer 2016 Capsule Collection by Alessio Nesi for Marella. Three prints, for scarves and dresses, interpret in a personal way, the three major and more proactive arcanes among Tarots: the Wheel of Fortune, the Stars, the Sun. Symbologies enriched and completed by zodiac signs, planetary symbols, the elements of nature. New designs by Alessio Nesi, become ancestral coordinates necessary to steer feelings and moods. They combine antique and contemporary. Nesi takes off brocade from walls, the Neoclassical from institutional palaces and connects them to signs and to prevailing symbols of alchimich and astrological doctrines to show how an old and esoteric sign can become contemporary and conceptual, when viewed through the eyes of the present. Mix n’match: eclectic, unpredictable, positively cranky with a boho-chic intellectual esprit made of contrasts and frictions which combine graphic eccentricity with playful pragmatism.

1-Fortune-Marella-AlessioNesiTHE WHEEL OF FORTUNE. Interpretation of Arcane N°10. It is a medieval symbol which represents the cyclical nature of universal rhythms, alternation of day and night, moon phases, motions of planets, change of seasons. The wheel is the symbol of life, of fortune, the sum of those movements from which life arises.

2-Sun-Marella-AlessioNesiTHE SUN. Interpretation of Arcane N°19. It represents the reason, the triumphant principle of light and truth. Along with tarot THE WORLD is the most successful and reassuring card among all tarots.

3-Stars1-Marella-AlessioNesiTHE STARS [Black Version]Interpretation of Arcane N°17. Symbol of peace, justice, harmony. It shows Venus pouring water into dry land. It indicates the rebirth of vegetation. Stars are the Pleiades. This tarot announces good prospects for the future, new guidelines,  positive astral influences, spiritual growth, to overcome obstacles.

4-Stars2-Marella-ALessioNesiSTARS [Red Version]

Illustration-Marella-AlessioNesiIllustration – 1 

Illustration-Marella-AlessioNesi-N2Illustration – 2

I Tarocchi sono un potente strumento proiettivo, grazie al quale possiamo far emergere desideri, bisogni, fantasie. Sono un ottimo supporto per meditare sulla situazione attuale dove in molti cercano riparo nella spiritualità e in una mascotte che sostiene. Così anche i foulard, come molti atri oggetti, dai profumi ai gioielli, possono trasformarsi in oggetti portafortuna. Dai segni decorativi provenienti dal mondo della superstizione nasce la nuova Capsule Collection Alessio Nesi per Marella Primavera-Estate 2016. Tre stampe, per foulard e abiti, interpretano, in chiave personale, i tre arcani maggiori più propositivi dei Tarocchi: La Ruota della Fortuna, le Stelle, il Sole. Simbologie arricchite e completate dai segni zodiacali, i simboli planetari, gli elementi della natura. I nuovi disegni di Alessio Nesi, diventano coordinate ancestrali necessarie a orientare sentimenti e stati d’animo. Uniscono antico e contemporaneo. Nesi toglie il broccato dai muri, il Neoclassico dai palazzi istituzionali e li unisce ai segni e le simbologie predominanti dalle dottrine alchimiche e astrologiche per dimostrare quanto un segno antico ed esoterico possa diventare contemporaneo e concettuale, se guardato con gli occhi del presente. Mix n’ match: eclettico, imprevedibile, positivamente squinternato e un esprit boho-chic, intellettuale fatto di contrasti e frizioni che si conciliano, eccentricità grafica mista a ludico pragmatismo.

 

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PARADISO AZZURRO THE NEW FRAGRANCE BY ROBERTO CAVALLI

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There is a novelty in perfumery. It has an  intriguing packaging – a delicately faceted gem, which catches the light creating sparkling reflections just like the sun does when reflected on water, managing to be preserved, watched and remembered; it contains a bouquet of great fragrances. Paradiso Azzurro by Roberto Cavalli is the second creation by the nose Louise Turner (Givaudan). She tells it with signs of nature, with a mix of nice parfumed notes which evoke the caressing sea breeze of the Mediterranean coast.

ParadisoAzzurro-RobertoCavalli-AlessioNesiMy own personal interpretation of  Eau de Parfum Paradiso Azzurro by ROBERTO CAVALLI

Bergamot, Lavender, Jasmine heated by Cypress wood and Cashmeran as base notes which give to it a mesmerizing and persistent dimension. Cavalli’s nymphets take the form of bewitching marmaids, echo to the mythological beauty of our atavistic culture, made of romantic languors which remind us of  the phytomorphic sumptuous lines  of Alfons Mucha and surroundings. A fragrance for free spirits. Between lyricism and sensuality. Go try it.

 

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THE BEST OF MILAN AND PARIS FALL-WINTER 2016-2017 MEN SHOWS

Intimate collections. Elegant. Fluid silhouettes. Oversize volumes. Soft colors. Kept in a personal dimension, they mix styles from the past and poetic licenses of fast century. In an ongoing aesthetic research and the contemporaneity of a timeless, classic and different style, they renew the wardrobe with a discrete and silent revolution.

GiorgioArmani GIORGIO ARMANI

LucioVanotti LUCIO VANOTTI

ErmenegildoZegna ERMENEGILDO ZEGNA

Lanvin LANVIN Paris

DriesVanNoten DRIES VAN NOTEN

NeilBarrett NEIL BARRETT

RafSimons RAF SIMONS

Collezioni intimiste. Eleganti. Silhouette fluide. Volumi over. Colori soft. Raccolte in una dimensione personale, mischiano stilemi del passato e licenze poetiche del secolo veloce. Nella continua ricerca estetica nella contemporaneità di uno stile senza tempo, classico e controcorrente, rinnovano il guardaroba con rivoluzione discreta e silente.

 

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MIRROR MIRROR

Photography MONZINO Realization ALESSIO NESI

The Mirror. Key theme of historical symbolism, where to the motif of Narcissus is overlapped that of Dorian Gray: just like his portrait, the mirror contains and reveals the secret self and looking at our own reflection means to get rid of the social mask in order to recognize our self in our innermost truth. But the mirror becomes also a Pandora’s box and a “psyche” tool. Perilous temptation as well as revelation of the most secret contents of consciousness. From the myth of Narcissus to Alice in Wonderland until today.

CocoMadamoiselle-Chanel Coco Mademoiselle by CHANEL

The image  reasons trespass in the universe of the illusion. In both surreal and paradox. So the reflection of ourselves, that of others, the overturned dimension of space, time and objects, becomes a fascinating and inescapable resource. The mirror surface and the refracted surface, as a painted canvas or a written page, in their signing a transition from reality to an alternative dimension, legitimize the focus of sublimations and fantastic digressions.

MissDior-Dior Miss Dior Blooming Bouquet by CHRISTIAN DIOR

Fantasies and projections are protagonists of an hypothetical territory where right can be left, above can be below, the bottom can be up. The paradox continues when we realize that, if for the outside that is just a glass, we continue to see our own reflection. Beyond the threshold exists our other. Are we seductive or seduced? Architects or witnesses? Unique or reproducible? Deep or superficial?

Opium-YSL Black Opium by YVES SAINT LAURENT

Lo specchio. Tema chiave del simbolismo storico, dove al motivo di Narciso si sovrappone quello di Dorian Gray: proprio come suo il ritratto, lo specchio contiene e rivela l’io segreto e guardarsi riflessi equivale a gettare la maschera sociale per riconoscersi nella propria più intima verità. Ma lo specchio diventa anche un vaso di Pandora e strumento di Psiche. Perigliosa tentazione e insieme rivelazione dei contenuti più segreti della coscienza. Dal mito di Narciso a “Alice in Wonderland” fino a oggi. Le ragioni dell’immagine sconfinano nell’universo dell’illusione. Nel surreale e nel paradosso. Così il riflesso della nostra persona, quello degli altri, la dimensione ribaltata dello spazio, del tempo, degli oggetti, si trasforma in affascinante e ineludibile risorsa. La superficie specchiante e la forma rifratta, come una tela dipinta o la pagina scritta, nel loro siglare un passaggio dalla realtà a una dimensione alternativa legittimano la messa a fuoco di sublimazioni e divagazioni fantastiche. Fantasie e proiezioni protagoniste di un territorio ipotetico, la destra può essere a sinistra, il sopra sotto, il basso in alto. Il paradosso prosegue quando ci accorgiamo che, se per l’ambiente quello è un vetro, noi continuiamo a vedere la nostra immagine riflessa. Oltre la soglia esiste il nostro altro. Siamo seducenti o siamo sedotti? Artefici o testimoni? Unici o riproducibili? Profondi o superficiali?

 

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