Even in difficult times, main cause the economic crisis, luxury purely seen as quality pays off. Taking care of the skin is still among the most popular goods, especially when it comes to interesting anti-aging sunscreens. Versatile and convenient, the latest generation’s sunscreens have an anti-aging protective format enriched with multibenefit formulas: not only they are able to protect against sunburn and photoaging but also to correct skin imperfections and to stimulate collagen production. They are real cosmetic treatments with light textures and scents. Lancaster – brand launched in 1971, pioneer of suncare – is now out in most shops with a new generation of solar high-tech, SUN AGE CONTROL, which combines the experience of anti-aging treatments to repair damage in cellular DNA caused by UV rays with an exclusive anti-oxidant complex.

Sun Age Control Groupage 1

SWISS SUNCARE of La Prairie is a treatment composed of four complementary products – Anti-Wrinkle Sun Cream, Protective Body Emulsion, Luxe Lip Treatment and Self Tan for the Face and Body – a cocktail of precious complexes with moisturizing and restorative properties.

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For lovers of prolonged sun exposure, Eight Hour Cream for Face Sun Defense by Elizabeth Arden, an oil-free lotion with a powerful protection factor SPF 50: shields the skin from UVA and UVB, main cause to cell damages, signs of premature aging and sunburn. Is recommended by the Skin Cancer Foundation Seal of Recommendation under the International Program.


The model of savage tan without SPF was abolished a long time ago. The new desire is to match a skin perfectly hydrated, golden, with no wrinkles nor dark spots. Even in times of crisis, you can!

Alessio Nesi


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Realization ALESSIO NESI

Cleared by the fear of effeminacy, men today do not hesitate to buy and use, even without moderation, cosmetics made especially for them; fast and easy to use, they nurture and bring to light trends and new patologies that were once submerged.


Anti-Fatigue Treatment L’HOMME YSL


Glorious Skin Visible Lifting Tensor Musk COMFORT ZONE


Rénergie 3D Yeux LANCÔME MEN


Eau de Parfum GUCCI by GUCCI


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“The extraordinary of every day is replicated in us, the extraordinary of every moment makes us feel alive the extraordinary of every place like this favours balance, personal luxury is the time In the hands of those who know us”. Alexander Agrati, the creator of Culti, summarizes this way the innovative project of Personal-SPA.

Lounge Relax 2

A landmark in the center of Milan, with more than 1200 square meter space to regenerate body and mind. A path divided into two levels and distinct areas, male and female, in exclusive Suites, which goes through sensory pathways, baths in the great Mareminerale DAY-SPA, herbal teas, massages for bio-stimulation, drainage, mud and clay, salt diving, steam baths, hair care, make-up, anti-aging cosmetic treatments performed by a team of therapists.

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Alessandro Agrati has also created a Male SPA, a barber who meets a specific methodological protocol of high-level and old style, designed for men who love to pamper themselves, according to the requests and the time available for guests. An innovative and unique project designed to take care of ourselves; after all, as Oscar Wilde used to say, love ourself is the beginning of a romance that lasts a lifetime.


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A celebration of Creativity and Love


A tree house is a place of our childhood, real or imaginary, the only one which was only ours, in which we kept our beloved things, where we went for dreaming or where we invited our friends to share secrets. By growing up we forgot or left this place. But today, two girls from two different cultures reopen the tree house, recognizing that for making our dreams reality, we still need a location to make our fantasies growing, especially when working on the realization of dreams. And so, twice a year in the middle of Milan, Chiara Grassi and Sylvie May build a tree house, as a platform for emerging artists from fashion and design. Providing a place for their creations, in an atmosphere with a cosy, familiar spirit. Where everybody is welcome to discover new and unique objects.

The Chéries Chiara Grassi & Sylvie May

Chiara Grassi & Sylvie May

The event offers every time a new selection of 40 designers, found in the amazing variety of emerging designers in Italy. This time, amongst many others, there will be clothing by Il Sistema degli Oggetti, shirts of Pine City, t-shirts by Toxic Toy, handmade bikinis by Chérie’s Flakes, painted shoes from Not A Wonderboy, custom-made bicycles from Dodici Cicli and tree house illustrations by Pietro Nicolaucich.

Laura Ferrari

Laura Ferrari

In atmosphere in which you can feel a Made with Love spirit, a place where you enjoy organic food, happy music by Djs like Giandisco, feel free to stroll around amongst the leaves, slurping your Sangria while discovering new and unique objects. The fifth edition of the Chérie’s Tree House is this weekend, the 8th and 9th of May, in the 247 Showroom, via Pestalozzi 4.

Bio Food

There will be also an opening celebration on Friday the 7th, at the legendary Pink is Punk, at Magazzini Generali, via Pietrasanta  16.

Pink Is Punk



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In collaboration with >bmm Issue N° 31



Musical and bright. The essence of the new Narciso Rodriguez‘s fragrance is the mirror of a paradoxical femininity, intense and light, simple and complex. The chypre fragrance created by perfumer Alberto Morillas is contained in a bottle-sculpture, designed by avant-garde exponent Ross Lovegrove. Essence reedefines feminine traits and signs future.


Since 1989, the year of his birth, Versus represents Versace’s rock soul which this season returns to have a new attractive olfactory identity. The mischievous bouquet begins with energetic notes and fruity accents, the floral heart reveals the opulence of the Rose Centifolia. When the base notes rise, the fragrance takes the mystery: the depth of Musk, Patchouli and Ambrette Grains melt in a warm embrace with main notes of its beginning.


If it was music it would be: Così Fan Tutte, alias The School for Lovers (K 588) by Mozart. A bold and flirtatious symphony. The blunt, oval cristal-glass of the purple bottle with its play of light emphasizes the olfactory emotion which contains. The geometric pattern embossed on the front of the packaging does not evoke only the theme of the labyrinth but also a series of musical notes transcribed. A Mozart Mosaic.


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