The tradition is a quantity that can be expressed in a gesture and Miuccia Prada is an example of how we can cite the past in an original way, challenging the obvious and most conventions. After Fleur d’Oranger, Tubéreuse and Vétiver, Infusion de Rose is the fourth of the Infusion collection which interprets a visionary rose. Created by the famous nose Daniela Andrier, Infusion de Rose is a playful fragrance which combines fresh rose petals and honey crushed with mint leaves. A sweet gesture matched with a cold breeze.
The packaging meets the futuristic art of manga and the fairies of the tradition of art nouveau, taken from the collection of Prada’s Spring/Summer 2008, illustrations created by the Taiwanese-American artist James Jean: nymphs of the woods playing in a dream landscape, an enchanted garden of delights, in between Mucha and psychedelic culture. A real trip, a real buzz!
Global and mass communications has misled and misrepresented the concept of individuality, spreading trends, rules and social patterns . There are clothes that are status symbols as much in the West as in the East.
Take for example Trust Your Crazy Ideas’ couture kaftans, a creation of the Italian fashion designer Diana Tramontano: fluid contemporary architecture enhanced by Carthusian handmade embroidery and fine workmanship on fabrics, combined and put together with love and attention to details, in a constant and poetic challenge to the limit of possible and practicable.
Diana brings back an important item of clothing which from North Africa to Asia, is an important element in the history of fashion of which it has become an asset in the eighteenth century. Distinctiveness of the social state of the wearer, an item which testified the art of living of people tied to their traditions.
Its contemporary transformation approaches the wearer to a philosophy linked to the uniqueness and towards a relaxed life-style, where the balance of the forms is linked to high-quality materials, important details and craftsmanship.
Clinique is the brainchild of Estée Lauder who was very much interested to cover a gap in the market, that of women with sensitive skin; it was practically born after reading an interview scoop which appeared in August 1967 on American Vogue. Norman Orentreich, professor at the School of Medicine, University of New York. The article raised a question: “Can we create a fantastic skin?”. According to Dr. Orentreich, it was possible to obtain the so called
popular glowing, healthy, smooth skin, which means a bright and
clear complexion, simply through a dermatological peeling; he insisted that a strict regime of daily care, with a program that today seems pretty obvious but forty years ago was a real revolution, had to be followed. He described a program of “daily care” in three phases: clean face with water and soap, exfoliate with salicylic acid and eventually moisture but only where necessary.
Photography SERENA ELLER Realization ALESSIO NESI
From left: Turnaround Concentrate Anti-Age. All About Eyes Serum. All About Eyes reduces circles, puffs. Dramatically Different Moisturizing Lotion tube. Liquid Facial Soap Mild. Clarifyng Lotion Clarifiante 4. CLINIQUE.
The project grew quickly: fragrance-free cosmetics were tested by Dr.Orentreich and Carol Phillips, the editor of Vogue responsible
for the article, was put in charge of communication. For the name
Clinique, Estée Lauder paid a fortune to the company that had
already outsourced it. The communication of advertising images was
entrusted to the still-life of Irving Penn: these are the first
advertising images to enter the exhibition at the Museum of Modern Art in New York. Estée Lauder used to say: “Clinique was and is a modern classic“.
Launched in 1968, a year after the article appeared on American
Vogue, it was the first dermatology brand among the cosmetic world, a pioneer in modern cosmetics on the market with 117 references and
very innovative as far as interactive communication was: consumers were infact educated with detailed brochures. Today its mission remains the same as 40 years ago: to offer a range of high quality and effective products in order to improve any type and skin tone.