It relies on an advanced technology the last handbag talisman created by fashion house Yves Saint Laurent. It comes from a completely new and unique system: “Lifeproof Color Emulsion”. Ethylcellulose, super strong polymer used to coat and make food shiny, has been borrowed by food industry. The result is an innovative formula that creates a shiny and fine, impalpable film on lips giving a wet look. Lacquer and bright, durable as a long-lasting ink.


Rouge Pur Couture Vernis À Lèvres is enclosed in a black boîte similar to a nail polish, it has to be applied with the aid of a curious shaped brush. Its flat shape allows an even application while the thin end draws a lip contour ultra shaped. His particular inclination, unique in its genre, allows precise gestures while its dense texture allows to better distribute color. Declined in 18 rich shades, created ad hoc by Lloyd Simmonds, Artistic Director of Makeup Yves Saint Laurent, it is on sale in most perfumeries from February.


Alessio Nesi


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Another anniversary. The historic japanese cosmetic brand, Shiseido, celebrates the happy event of its 140th with the art of Show Window, tradition of the brand since 1872; and from February 14th, most important Shiseido perfume dealers window in Italy, will host five reproductions of works created for the brand by young japanese artists, on display in the historic location of the Ginza store in Tokyo.

1-Foto 4 - The House of Shiseido

The historic location

Divided in 5 different times of the year. In February, “Kisses from the world”, a world map adorned with kisses. In March, “Origami Diamond”, sparkling facets. In June, “Dive into the blue,” a whale tail emerging from the blue of the ocean. In September, “Perfect Light”, multi-ethnic colors and finally in October “Fans harmony”, hand-fan, symbol of elgance typical of japan’s tradition.

2- Foto 8 - Anni '70

Dive into the blue

4 - Foto 7 - Anni '60


3 - Foto 12 - Anni '90

“5000 Kisses”

Alessio Nesilineaa

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