ABOUT FAME

From correspondences of the ephemeral world, related to fashion and the impalpable world of perfumes, sometimes disturbing realities emerge and they can not be underestimated. Let’s start from the beginning. In 2008, the iconic London brand Boudicca (Zowie Broach and Brian Kirby) known for his brilliant and full of pathos avant-garde creations, launches its first frangrance in most perfumeries; the fragrance is called Wode, (from Wodea, a root worked by the ancient Britons which turns blue when in contact with air). Spraying the content onto the skin, it appears as if by magic a dense mist of a deep cobalt blue color, just like paint used to create murals, which then slowly dissolves leaving a sensual  trail of fragrance. An edgy and modern fragrance.

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Eau de Parfume Wode BOUDICCA

In September 2012, after four years, Lady Gaga debuts in parfumeries with her first (and hopefully last) fragrance, FAME, created by Coty Prestige. The research team creates a black liquid that nebulized becomes transparent when it touches the air. An industrial perfume without any olfactory pyramid. The deadly nightshade berry is re-created artificially and it combines the sweet charm of this fruit to his narcotic side. It remonds something small and dusty, and it would definitely very well fit in a pomander hanging from the mirror of a taxi in New York. Many people were really committed to praise this fragrance. But how can it be something new if the same technology was created four years before? We are facing yet another déjà vu. It is not the scent of success but more the scent of the failure of the cosmic void of creativity that hovers in the contemporary. To paraphrase the evergreen Gertrude Stein “there is nothing in that nothing“. Why waste more time …

FAME-LADY GAGA

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ARTIFICIAL PARADISE

In collaboration with Elle.it

The true purpose of every essence is to arouse emotions and images, infact what we associate with the particular Dahlia Noir Eau deParfum by Givenchy, created by the creative director of the French fashion house, Riccardo Tisci, together with the nose FrançoisDemachy, perfumer créateur of LVMH Group, is the desire to free the motion of senses thank to routes of imagination which enable us all to escape reality. The fragrance, with a very simple olfactory structure, is capable of creating images. The powdery notes mix sacred and profane, embody the purity of the dark romantic brightness of a flower which in nature does not smell. Its “handicap” becomes his greatest strength, the primary evidence of its potential and the very soul of its language.

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Eau de Parfum Dahlia Noir GIVENCHY

The olfactory composition, soft and airy like a butterfly, with wide and deep emotional reverberation, projects the spirit through woody agreements which close the composition in a country setting, idyllic and dark, in a reference of correspondence from nature and everyday life. Scents are the expressions of themselves, independent from reality, related more to affection then facts.

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RADIANCE

Photography SERENA ELLER Realization ALESSIO NESI

Even cosmetics, such as fashion, make-up, life-style, go through a moment of extravagance. Research is aligned to maximalist and opulent themes of the season. Texture concentrated under the form of gels, oils, velvety creams. Opulent and persistent above all serums. The new treatments for day and night are very effective on face, neck and décolleté in order to improve skin from sagging and deep wrinkles, 24 hours a day. They work in depth, defying the laws of gravity. They combine science, nature and glamor, with a radiant and natural effect for all skin types.

Radiance-Proprietexclusive

From left: Sérum Fermeté Vinexpert CAUDALIE. Advanced Night Repair Synchronized Recovery Complex ESTÉE LAUDER. Crème Velours Nutrition et Fermeté DARPHIN. Eye Zone Serum Forever Youth Liberator YVES SAINT LAURENT.

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LA MARIÉE MISE À NU PAR SES CÉLIBATAIRES

In Collaboration with Elle.it

Photography SERENA ELLER Realization ALESSIO NESI

The Large Glass, the Magnum Opus of Duchamp, it becomes an excuse to try out a new language all of its own. Beauty objects known for their beauty and perfection, smart and durable, can be taken and displaced from their current function to be immersed in a field of intensity that is the one of art. Together with the “objet trouvé“, it acquires status through the gesture of mental kleptomania to be associated with daily routine and imaginery.

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From left: “Queen Size” Body Cream Lady Million PACO RABANNE. Eau de Parfum Manifesto YVES SAINT LAURENT. Neil Lacquer Honey 104 DOLCE & GABBANA. Rose Gold Eau de Parfum Body BURBERRY. Eau de Parfum Purse Spray Body BURBERRY.

The clichés of betrayal, beauty, behavior, verbal language, silence and together with objects form full and empty. They tell stories and delineate characters. So also the title of this article taken from the opera’s most famous artist, takes on the quality of still life, decontextualized signs of the current communication. Words and objects were made available for a new order, all to be defined, reversed, cancelled, enriched.

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KITSCH & CHIC

Photography SERENA ELLER Realization ALESSIO NESI

Winter, in make up, will be rich. Some products with respect to season trends, will be adverse to half-measures, an eulogy of maximalism as a paradox to recipes anti-releases pushed over the extreme limit of opulence to transform kitsch into chic. Focus moves to the surface of make-up, olfactory harmonies, accessories. In a setting of decorations on the edge of rococò, with exoticisms in the form of rock and decadent, mingle, for frivolous crazy about luxury.

Kitsch&Chic-ProproetexclusiClockwise: Hair Brush ANNA SUI. Pure Color Eye-Liner 01 Punker Black ESTÉE LAUDER. The Eyeshadow Desert DOLCE & GABBANA. Lumière d’Artificies Beige CHANEL. Eau de Parfum Intense Valentina Assoluto VALENTINO.

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