ANNICK GOUTAL TRIP TO ITALY

Per leggere la recensione in italiano apri il link di ELLE.IT

Rediscover Italy through its olfactory agreements and its history. This is the ambitious project of Maison Annick Goutal, consisting of three fragrances in limited editions for this summer season. Together they make up a mosaic, a journey through the scents of our beautiful country, searching them through historic gardens, landscapes and italian architecture. Bottles are dressed in three different shades: Yellow for L’Eau d’Hadrien, a symphony of bright citrus from Tuscan landscape, Blue for L’Eau du Sud, like a summer sky by the sea winks to Sicilian landscapes and Green for Ninfeo Mio, unforgettable walk in an Italian garden. The three fragrances by Goutal ideally create the possibility of using olfactory notes as an intellectual and affective tool to get in touch with the beauty of a country and tell the stories that are concentrated in an area and made its actual soul. A Grand Tour at hand.

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My interpretation of L’Eau d’Hadrien by ANNICK GOUTAL.

 

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YOKAY: DEMONS OF BEAUTY IN NO-AGE ERA

THE CONCEPT OF TRANSFORMATION. COSMETIC RECIPES AND NEW BLACK FACIAL TREATMENTS. TODAY PURITY IS REGAINED THIS WAY.

To be innovative we need to be sensational. In a mature market such as the one of anti-age, new treatments have renowed technologies and an original approach. To skincare lines is applied the concept of transformation, up to today reserved only to makeup. Face and body care, with black texture as pitch, to reconquest a radiant skin. Moisturizing and exfoliating masks, with active formulas and  immediate results as straight out of a beauty-farm. A formula designed for each part of the face. From T-zone to décolleté, to improve complexion and very effective against  first signs of aging, ensuring faces like sleeping beauty, even first application creates a horror movie effect. YOKAI, a beauty video published on NOWNESS, realised by GILDA SCAGLIONI and FRANCESCO PETRONI, tells the connection between aesthetics and monstrosities, starting from the meaning of the title that combines the two 妖 characters (YO) – charming, dangerous – and 怪 (KAI) – Mystery, wonder. An anthology of six supernatural creatures from japanese folklore, ironic and surreal, created with the application of superconcentrated formulas, to give the viewer a gothic vision of good bourgeois habits, the exasperation of beauty-trend of the moment and a new creative adventure in the language of beauty where different ways of appearance are more than ever an artistic sign full of expressive forms of research, provocations, still to be subverted, undone, defined.

Text and Beauty Collage ALESSIO NESI

YOKAY-CollageAlessioNesiCharacters: TENJŌ KUDARI Performed by ANNEFLEUR MAAT, Pore Refining Solutiontions by CLINIQUE, Pure Ritual Care-In-Peel by HELENA RUBINSTEINspecial Blackwood Whitening Thootpaste by SPLAT. KUCHISAKE-ONNA Performed by ANITA JOO, The Brightening Facial Mask by LA MERYOSUZUME Performed by EMIL ANDERSON, Re-Nutritive Mask by ESTÉE LAUDERYUKI-ONNA Performed by LADA PAVLOVA, Sublimage Masque Précision by CHANEL, Clear-Up Strips by NIVEA. KUBIRE ONI Performed by FEDERICO NOVELLO, Volcanic Ash Exfoliator Mineralize by MAC COSMETICS. Special Blackwood Whitening Thootpaste by SPLAT. KATSURA OTOKO Performed by EMIL ANDERSON, Gold Bio-Collagen Facial Mask.

YOKAI. A Film by GILDA SCAGLIONI & FRANCESCO PETRONI Director of Photography PAOLO SIMI Beauty Editor ALESSIO NESI Make-up Artist GIORGIA PAMBIANCHI, on set Producer ISABEL MIGLIORE.

To watch this video open the link of NOWNESS

YOKAI

Per essere innovativi bisogna essere sensazionali. In un mercato maturo come quello degli antietà i nuovi trattamenti hanno tecnologie rinnovate e sono studiati con originalità nell’approccio. Alle linee skincare viene applicato il concetto di trasformazione, fino a oggi riservato solo al makeup. Cure per viso e corpo, con texture nere come la pece, per la riconquista della pelle radiosa. Maschere idratanti ed esfolianti, hanno formule attive, con risultati da beauty-farm immediati. Ogni formula è studiata per ogni parte del viso al décolleté. Migliorano l’incarnato e si rivelano efficaci contro i primi inestetismi dell’età assicurando la sleepers face da Bella Addormentata, nonostante l’applicazione crea un effetto da film horror. YOKAI il video beauty pubblicato su WWW.NOWNESS.COM, realizzato da GILDA SCAGLIONI e FRANCESCO PETRONI, racconta la connessione tra estetismo e mostruosità partendo dal significato del titolo che coniuga i due caratteri 妖 (YO) — affascinate, pericoloso — e 怪 (KAI) — mistero, meraviglia. Un florilegio di sei creature sovrannaturali del folklore giapponese, ironici e surreali, creati con l’applicazione delle formule superconcentrate, restituiscono allo spettatore una visione gotica delle buone abitudini borghesi, l’esasperazione del beauty-trend del momento e una nuova avventura creativa nel linguaggio della bellezza in cui i diversi modi di apparire sono più di sempre un segno artistico carico di forme espressive di ricerca, di provocazioni, ancora tutte da sovvertire, annullare, definire.

 

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