LIVING VIVARA

Emilio Pucci imagined the popular print VIVARA while flying over the Mediterranean sea observing sun lights on the waves. The bright color pattern has worn during the years all bottles of VIVARA fragrance. My intervention here was to interpret in an absolute personal way a detail of this print considering it as an atmosphere where to put flora and fauna coming from those places by the Mediterranean sea: Cheetah, Swallows, Horses, Lilies, symbol of Tuscany. This approach just want to give another way to read “living” VIVARA, coming out of the usual schemes, without breaking them but trying to contribute to enrich and honour a favourite piece between the historical patterns of the florentine maison that has done the history of italian fashion.

Scarf print VIVARA motif with Horse.

Illustrations made for the comunication of VIVARA motif with Horse.

Scarf print VIVARA motif with Cheetah.

Illustrations made for the comunication of VIVARA motif with Cheetah.

Scarf print VIVARA motif with Swallows.

Illustrations made for the comunication of VIVARA motif with Swallows.

 

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