Fashion shooting  per leggere il testo in italiano apri il link di VIRALWAVE.IT

Creative Direction ALESSIONESI

Photography SIMON

Model GIACOMO CALDANA @URBNMODELS

Management Assistant ANNALISA PARISI

From beauty to fashion. Skin care formulas and neutral design silhouettes define aesthetic of the new decade.

The “No-gender” as professionals call it, is a way to communicate to a male and female audience with products that leverage general aspirations, bypassing gender differences. Beauty has decided not to deprive itself of this trend that leverages new relationships established between couples and not even fashion, that shows androgynous and casual collections with light bodies. It is a new lifestyle. Boundaries are blurred. There is masculinity in women and vice versa. It is a form of disguise that affects all fields from fashion to beauty to design. A more playful approach is established with one’s identity: it is current society that requires flexibility, at work, in daily occupations, in relationships with others. The traditional models of eternal male and female do not disappear completely but the expression of identity becomes freer and more open. A new balance is established, in which each sex borrows from the other what finds good and useful. The evolution of current aestheticism is called beauty sharing; shared agreements, from cosmetics to fashion collections. Women use male moisturizers as well as men wear female clothes. He and She sublimate themselves in a two-way neutral identity that acquire a rediscovered rituality in the present moment, for new and old generations. Style of the new decade has been served.

Reggicalze da uomo + calze nere filo di Scozia PIERRE CARDIN  Slip INTIMISSIMI

Sospensorio CALVIN KLEIN

Slip RAGNO Bretelle EMPORIO ARMANI

Slip + calze CALVIN KLEIN

Slip SLOGGI

Collant CALZEDONIA Slip INTIMISSIMI

Slip PEROFIL Maglione CAROL CHRISTIAN POELL FW1997 (Private Collection)

Slip + T-shirt  N21

Slip e guêpière INTIMISSIMI

Cappellino da baseball N21slip JULIPET

Slip MOSCHINO Anfibi N21 + calze nere filo di Scozia GALLO

Slip MANIERE ITALIANE