Fashion shooting per leggere il testo in italiano apri il link di VIRALWAVE.IT
Creative Direction ALESSIONESI
Model GIACOMO CALDANA @URBNMODELS
Management Assistant ANNALISA PARISI
From beauty to fashion. Skin care formulas and neutral design silhouettes define aesthetic of the new decade.
The “No-gender” as professionals call it, is a way to communicate to a male and female audience with products that leverage general aspirations, bypassing gender differences. Beauty has decided not to deprive itself of this trend that leverages new relationships established between couples and not even fashion, that shows androgynous and casual collections with light bodies. It is a new lifestyle. Boundaries are blurred. There is masculinity in women and vice versa. It is a form of disguise that affects all fields from fashion to beauty to design. A more playful approach is established with one’s identity: it is current society that requires flexibility, at work, in daily occupations, in relationships with others. The traditional models of eternal male and female do not disappear completely but the expression of identity becomes freer and more open. A new balance is established, in which each sex borrows from the other what finds good and useful. The evolution of current aestheticism is called beauty sharing; shared agreements, from cosmetics to fashion collections. Women use male moisturizers as well as men wear female clothes. He and She sublimate themselves in a two-way neutral identity that acquire a rediscovered rituality in the present moment, for new and old generations. Style of the new decade has been served.
Sospensorio CALVIN KLEIN
Slip + calze CALVIN KLEIN
Collant CALZEDONIA Slip INTIMISSIMI
Slip PEROFIL Maglione CAROL CHRISTIAN POELL FW1997 (Private Collection)
Slip + T-shirt N21
Slip e guêpière INTIMISSIMI
Cappellino da baseball N21slip JULIPET
Slip MANIERE ITALIANE